Every millisecond counts. Every regression costs you sales.
Trakup continuously monitors your online store's performance and alerts you before a slowdown impacts your conversions or your Google ranking.
Get started for freeThe problem
A slow e-commerce site is revenue leaking away
1 extra second of loading = -7% conversions
This is not an estimate - it is data measured by Google on thousands of e-commerce sites. If your product page takes 4 seconds to load instead of 3, you statistically lose 7% of your sales. And with traffic of 10,000 visitors per month, that counts as hundreds of lost orders.
Core Web Vitals directly impact your Google ranking
Since 2021, Google has integrated Core Web Vitals (LCP, INP, CLS) into its ranking algorithm. An LCP above 4 seconds or a degraded CLS score can push your product pages down in search results - and thus reduce your organic traffic before you even notice it.
Deployments introduce silent regressions
A plugin update, a new tracking script, an uncompressed image pushed to production - and your Lighthouse score goes from 78 to 51 overnight. Without continuous monitoring, you only discover it after several weeks, after losing traffic and sales.
The solution
What Trakup brings to your online store
Continuous monitoring that never sleeps
Trakup scans your store at regular frequency - home pages, category pages, key product pages - and archives every measurement. You have a complete history of your performance evolution, with the ability to identify exactly when a regression started.
Instant alerts before your customers experience it
As soon as a Lighthouse score drops below your threshold, a Core Web Vital goes into the red or a new SEO error is detected, you receive a notification on Slack or Discord. You react in minutes - not weeks.
Proof that your optimizations generate return on investment
You optimize images, implement lazy loading, reduce your scripts - Trakup archives before and after. You can show your management or investors concrete progress, correlated with your technical interventions, and estimate its potential impact on conversions.
Key features
Critical features for an e-commerce site
LCP, INP, CLS - the three metrics by which Google judges your store. Trakup monitors them page by page, tells you what is good, what is borderline and what is critical, and keeps the history to measure your progress. A degradation in LCP on your product pages is visible immediately.
Learn morePerformancePerformance, SEO, accessibility, best practices - the four Lighthouse scores measured automatically. For an e-commerce site, the Performance score is directly correlated with your conversion rate. Trakup gives you an objective and reproducible measurement at each scan.
Learn moreNotificationsConfigure alert thresholds tailored to your store. If the Performance score of a category page falls below 70, you receive a message in your Slack channel within minutes. No need to check manually - the monitoring works for you, even on weekends.
Learn moreUse case
How an e-commerce uses Trakup to protect its sales
Here is a real scenario: a WooCommerce store managing 5,000 product references and several deployments per week.
The store configures Trakup on its 10 most important pages: home, 3 category pages, 5 best-seller product pages and the cart page. These are the pages whose performance most directly impacts conversions.
After each production deployment, the team manually triggers a Trakup scan on these critical pages. In 5 minutes, they know if the deployment has degraded or maintained scores - before real traffic is impacted.
On a Monday morning, a Slack alert arrives: the Performance score of the 'Women's Shoes' category page has dropped from 74 to 49 following the installation of a new recommendations widget. The team identifies the responsible script and fixes it during the day, before Google starts measuring the degradation.
At the end of the quarter, the team exports Trakup reports to present to the executive committee the performance evolution: average score improved from 52 to 81 thanks to optimizations, correlated with a 12% increase in conversion rate over the same period.
FAQ
Frequently asked questions
Trakup's public monitoring covers pages accessible without authentication. For protected pages like the payment tunnel, we recommend supplementing with dedicated synthetic tests. The majority of e-commerce challenges (product pages, categories, home) are on public pages.
For a store with frequent deployments, a daily scan on critical pages is recommended. After each major deployment, you can trigger an immediate manual scan to verify nothing has regressed before traffic ramps up.
Trakup does not connect directly to your analytics tool or your e-commerce platform. However, the score history is exportable and timestamped, allowing you to manually cross-reference regression dates with your conversion data in GA4 or your back-office.
Other solutions
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