Scale organic traffic without hiring an SEO expert
In early-stage, every traffic source counts and the consultant budget is nonexistent. Trakup automates SEO and performance monitoring of your site so you miss no regression - without anyone on your team spending time on it.
Get started for freeThe problem
The SEO reality of startups without a dedicated team
SEO is handled by the founder or a dev between tasks
Without an SEO manager or consultant, it is often the CEO or a developer who handles it - between two investor meetings and three sprints. Result: checks are sporadic, problems accumulate, and nobody really knows what state the site is in.
Technical SEO debt grows with each product iteration
Startups iterate fast: redesigned landing pages, new features, stack migrations, URL changes. Each modification can introduce SEO regressions - broken tags, missing redirects, pages suddenly deindexed. Without monitoring, they remain invisible for weeks.
A slow site costs conversions from the first impression
First visitors often arrive via paid channels or word of mouth. An LCP of 5 seconds or a high CLS is enough to kill the conversion rate before they have even read your value proposition. Performance is not just an SEO issue, it is a business issue.
The solution
What Trakup brings to a growing startup
Automatic monitoring at zero maintenance cost
Configure Trakup once, and forget it - in the good sense of the term. Audits run automatically, alerts go out on their own, reports accumulate. Your team has nothing to trigger manually, and nothing slips through the cracks.
Actionable reports, not dashboards to interpret
Trakup doesn't just give you scores: it tells you what is wrong, why it is a problem, and what the priority is. A non-technical founder can understand the report and brief a developer or freelancer in a few minutes.
Organic SEO as a scalable growth lever
Organic traffic costs nothing to acquire and doesn't stop when you cut your ads budget. By maintaining a healthy technical foundation from the start, you invest in an asset that grows in value with every article published and every backlink obtained.
Key features
Features that matter for a startup
Get Lighthouse scores for all your key pages - Performance, SEO, Accessibility, Best Practices - and track their evolution over time. Immediately identify pages that are hurting your first impressions and prioritize high-impact optimizations for conversions and search ranking.
Learn moreTechnical SEOThe Trakup crawler regularly traverses your entire site and detects technical errors that hinder your indexation: 404 error pages, chain redirects, missing title tags and meta descriptions, duplicate content, outdated sitemap. You get a prioritized list of fixes to apply, without having to manually launch an audit.
Learn moreNotificationsReceive an alert in your team Slack as soon as a regression is detected on your site - Lighthouse score dropping, new 404 error, page suddenly deindexed. Alerts are targeted and contextualized so the right person knows exactly what to do without having to dig through a report.
Learn moreUse case
How a B2B SaaS startup uses Trakup to scale organic traffic
An 8-person B2B startup has just raised a Seed round. The CEO has been handling SEO himself from the start. Trakup allows him to move from monthly manual monitoring to continuous monitoring, without spending more time on it.
The startup connects its domain to Trakup in 5 minutes. The first complete audit reveals 23 SEO errors including 3 critical ones: a pricing page deindexed after a migration, identical title tags on 12 blog pages, and an LCP of 6.2 seconds on the homepage due to an uncompressed hero image.
The CEO shares the Trakup report with the developer via Slack. The 3 critical fixes are addressed within the week - without needing an external consultant or lengthy investigation. Trakup confirms the fixes at the next crawl.
Slack alerts are configured on key pages: homepage, pricing, main feature pages. With each deployment, if a metric drops below the configured threshold, an alert automatically goes out in the #tech channel.
Three months later, the Trakup history shows continuous improvement in SEO scores and performance. The CEO can present this data to investors as proof of the organic channel's health - and traffic from Google has increased 40% without additional ad spend.
FAQ
Frequently asked questions
For continuous monitoring and detection of technical issues, yes. Trakup automates what a consultant would do manually each month, and does it continuously. For content strategy or link building, a consultant remains useful - but Trakup ensures the technical foundation is sound without you having to pay for that permanently.
Initial configuration takes about 5 to 10 minutes: you add your domain, connect Google Search Console if you wish, and configure your Slack alerts. The first complete audit is available in less than an hour depending on your site's size.
Yes. Trakup's Lighthouse audits are performed in both mobile and desktop mode. Since Google uses mobile-first indexing, mobile scores are particularly important for search ranking - and it is often where regressions are most severe and least well detected.
Other solutions
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